Traditions vs. Trends For Brides & For Your Business

As a bride, with the amount of blogs and magazines, not to mention sites like Lover.ly, there is more than enough inspiration to make your wedding absolutely stunning!  But what do you do when you are caught between wanting the latest trends but also hoping to make your wedding timeless by incorporating traditions so that your wedding doesn’t quickly look out of date?  It is important to think about how you will feel ten or even five years down the road.  That’s the thing about trends, they are constantly changing! What was considered unique and beautiful a year ago is often already considered out of style or even goofy.  Skipping an important traditional moment to feel unique at the time may be something you look back on and regret missing!  While it is tempting to capitalize on all the amazing design elements out there you need to weigh out what matters most.  It’s the family, guests, and experience all together, not necessarily the candy bar display or balloon backdrop at your ceremony that will be important in the end.

While traditions are something brides need to be aware of, as a wedding professional, trends are often times the more important of the two.  To reach a wide audience means that you need to be up to date on the current trends that brides are interested in.  While it is tempting to want to have a set specific style, constantly adapting elements of your business to fit what’s relevant today in the wedding industry can be a huge asset.  This ability to change doesn’t need to completely alter the foundation of your business, but adapting and being aware of the constant changes is key! Nobody wants to be the “dinosaur” of the industry, with a certain style, on the verge of extinction while a new generation moves forward.  Be aware of what the millennial bride is looking for and decide if providing this makes sense for your business.  With experience you may have grown accustomed to incorporating timeless traditions, but being open to what’s hot today and now will help keep you relevant and continue to book you business!

Photo by Jose Villa