I can’t tell you how many emails I get from people asking me about press. The old saying that even bad press is good press, does not apply in the wedding industry, or any for that matter in which people need to believe that you are a solid, growing and valuable entity in the industry. There are two key factors regarding press that will help your business. The more press the better (good press) and diversity is key! If you can land yourself in several different magazines, you will not only “up the anty” of the overall perceived value of your business, but you will also reach that many more potential clients. If you are continually just getting featured in the same magazine over and over we may not be as impressed. In the same vain, if you had one hot season of press a couple years ago, you can’t rest on your laurels and think that will be enough to continue to propel your career. Brides, vendors, and media outlets alike are looking for relevance. They want to know that your style and business savvy can withstand time and changing trends. Put yourself out there! Whether its on a popular blog, tv show, newspaper or magazine article, find ways to get noticed, but be sure you have everything else going for you before then (brand, logo, marketing materials, website and booking business)
Here is just a small sampling of the diversity of our client press over at Be Inspired PR
xo, Leila, WeddingPR
Great post! I often struggle with exactly HOW to get featured in different magazines. The process can seem overwhelming and daunting at times even if you do follow the protocol of submitting, etc…
totally agree with it having to be the right press! bad press can really hurt a small business, even if they spell your name right. thanks for sharing your insight!
Great article! You mention diversity, and I totally agree. I think if you would have mentioned a few different approaches to take to being featured in some of these many different sources would have been quite helpful.
Hi Damon, Thanks for the comment….It will all come in due time. I can’t give everything away at once 🙂
Such wise advice. Thank you so much for sharing with us! I completely agree…diversity is the key but definitely takes continual persistence and hard work. You rock, Leila!
Alright Leila, I will keep reading as usual, and now I have even more to look forward to! Thanks!